Quartermaster

Quartermaster (Qm) is a small startup and like most startups I wore many hats... I was product designer, product manager, usability researcher, quality assurance lead, marketing designer and more. Qm is a home management platform for the whole home. It organizes your home assets, connects you to your home and community, and helps you find home professionals and local businesses. 

Product Design

When I joined the team, I started by researching the market and demographic then exploring the product to identify areas of improvement. Up until then, the designers worked individually, using their own unique styles resulting in inconsistencies in the UI. With a lack of style kit to reference, both the designers and developers were reinventing patterns every time. After implementing a collaborative design process and style kit, the team produced faster and better designs.

New features were introduced by the CEO who would outline the expectations. After briefing the team, we would workshop collaboratively in order to fully understand then brainstorm, map out, and conceptualize the feature until we were ready to delegate tasks and set timelines and checkpoints.

With the platform in Beta, QA and usability testing were crucial. My challenge was to test and observe, find insight and implement change in order to prepare the product for market. This was all new to the platform so I had to come up with scalable processes that were thorough and effective yet resourceful. Check out this Medium post about my experience implementing a QA process at Qm.

Marketing Design

Getting the product ready for the public meant building a product brand that related to homeowners. With the company vision of complete home organization in mind I researched the demographic and created a moodboard and brand standard to guide all design aspects.

Though we were still in beta, we wanted to approach ideal users at an industry event called The National Home Show. The objective was to prepare the sales team to sell the product to homeowners, register interested user and gather initial thoughts on the user experience. To help support the team, I designed and produced a printed handout and planned the vendor space and set up.